The Dealerist's Blog

November 12, 2009

Twitter 101: A Guide for Dealerships Part 2

You’re dealership is on Twitter, now what? 

As I said previously, you need to post at least every day.  If you use Outlook you can schedule a recurring task twice a day to remind you to post something. 

Again, you don’t have to be a prize winning author, but it needs to be relevant and interesting.  Here are a few points that will help make you worth following:

Be Helpful: 

Cars and trucks today have more computers on board than the first space shuttle did.  With all that technology comes tons of questions. 

Find out what are the most asked questions at delivery.  Talk to your service advisors and see what they get asked most often.  What high tech features does your OEM have?

Basically all of the frequently asked questions (FAQ) that your customers and prospects ask would be informative and helpful Tweets. 

Take an inexpensive video camera and shoot a short video demonstrating the “how to” for your FAQs and post the videos on your dealership’s “channel” on You Tube.  (If you don’t have a YouTube channel for you’re dealership don’t worry, that will be our next topic.)  

Then you can link to those videos in your Tweet.  Remember that Tweets have to be 140 characters or less so use a URL shortener like http://bit.ly.  A good example of a FAQ Tweet might look like this: 

Need to connect your iPod to your Microsoft Sync?  Here’s how http://bit.ly/2OWqoi

Be Informative: 

Use Google Alerts (http://www.google.com/alerts) to notify you via email whenever certain terms are posted online. 

So if you’re a Ford dealer you might set an alert for the term “Ford F-150”, then select news for the type of alert and you be notified when there are press releases about the F-150.  Then you can read that press release and determine if it’s something your customers might be interested in.  If so, shorten the URL like we did above, mention the article and post.  An example of an informative Tweet may look like:

Wow people really love their F-150’s  http://bit.ly/1xhswU

Be a Good Neighbor: 

Get with local charities and civic organizations and when they are having local events Tweet about them and where possible link to their site.  Say your local Habitat for Humanity is looking for volunteers, you could Tweet something like this:

If u r in the #Indy area @IndyHabitat is looking for volunteers THIS Sat morning/afternoon. http://bit.ly/49wgy8

Be Positive: 

Post positive or motivation quotes from time to time.  There are tons of sites that you can get a motivational quote of the day emailed to you.  You can then Tweet that quote.  Who wouldn’t want to pass on something that makes your day like:

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful”.  Albert Schweitzer

Using Twitter to reach out to your customers and prospects is not hard and does not take a lot of time.  With just a few minutes each day you can post/Tweet useful and informative items that people will then pass on or “Re-Tweet” to their friends and family. 

Then every now and then you can Tweet about a new incentive that the OEM just announced or a great service special.  People expect and will respond to an ad occasionally if the routine content is worth their time and attention.

As always there’s so much to talk about so I will post another article soon that will help you use Twitter at your dealership.  In the mean time if you have any questions at all please feel free to call me at 502-689-5370 or follow me on Twitter, I am @dealerist.

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